Why "validated" beats "tracked" in referral campaigns
Paying on installs invites fraud. Paying on genuine in-app actions changes the economics of every campaign. Here's how to design gates that hold up.
Coming soonBlog
Referral benchmarks, teardowns & playbooks
The content engine behind Invitebase — coming soon. A preview of what's in the pipeline.
Cross-platform attribution without losing your mind
Deferred deep links, install referrers, and the cookie-to-SDK handoff — a practical map of the hardest part of any referral system.
Coming soonMigrating from Reef: a step-by-step guide
What carries over, what doesn't, and how to go cross-platform with cash payouts and event-based gates.
Coming soon