Guides
How to run a referral campaign that works
Field-tested playbooks on reward design, fraud prevention, and the numbers behind consumer referral campaigns.
How to design a referral campaign
A practical framework for picking what to reward and when.
Single vs double-sided
Which structure converts best for your app.
Preventing referral fraud
How to pay for real referrals only.
Migrate from Reef
Go cross-platform with cash payouts.
Referral benchmarks
Conversion rates by vertical, from real campaigns.