Guides

How to run a referral campaign that works

Field-tested playbooks on reward design, fraud prevention, and the numbers behind consumer referral campaigns.

How to design a referral campaign

A practical framework for picking what to reward and when.

Single vs double-sided

Which structure converts best for your app.

Preventing referral fraud

How to pay for real referrals only.

Referral benchmarks

Verified referral benchmarks are coming soon.