Pick the qualifying action
Reward genuine value — a paid conversion or real retention — not a raw signup.
Guide
How to design a referral campaign
A step-by-step guide to designing a referral campaign that grows your app without inviting fraud — from picking the qualifying action to setting reward amounts.
All guidesChoose single vs double-sided
When to reward both sides and how that changes conversion and cost.
Set the math
Reward amount vs LTV/CAC, caps, and windows that keep the campaign profitable.