Referral Playbook
Referral strategies and playbooks
These illustrative examples show qualification gates and reward designs you can adapt to your app. They are not customer stories or verified results.
Cloud storage
An illustrative storage campaign: both referrer and referred user get extra storage the moment an account is created. Pure app grant, no monetary payout.
FintechConsumer fintech
An illustrative fintech campaign: a small cash reward that only validates once the referred user funds their account — gated on real value, not a signup.
Mobile subscriptionSubscription app
Validate on a real paid conversion straight from RevenueCat — no extra instrumentation. Reward the referrer with comped access via webhook.
SaaSProductivity tool
An illustrative productivity campaign: reward only after the referred user actually sticks — onboarding complete and active for a week — to filter out drive-by signups.
MarketplaceMarketplace
Classic marketplace loop: the friend gets a discount on first order, the referrer gets a gift card once that order completes and clears the hold window.
Creator / communityCreator tool
Unlock a premium feature after a qualifying purchase. Great for creator tools where features make a useful referral reward.