Guide

Single vs double-sided rewards

Double-sided rewards usually lift conversion, but not always worth the cost. Here’s how to decide for your app and how to test it.

When double-sided wins

Lower-trust categories and cold audiences benefit most from rewarding the friend too.

High-NPS products can lean on referrer-only rewards and keep costs down.

Launch your pick and watch validated-referral rate and cost per referral before you commit.