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Single vs double-sided rewards
Double-sided rewards usually lift conversion, but not always worth the cost. Here’s how to decide for your app and how to test it.
When double-sided wins
Lower-trust categories and cold audiences benefit most from rewarding the friend too.
When single-sided is enough
High-NPS products can lean on referrer-only rewards and keep costs down.
Roll it out
Launch your pick and watch validated-referral rate and cost per referral before you commit.