Keep the invite through the install.
Deferred attribution carries the referral from a link tap through an app-store install to the first app open.
An invite code links the shared invitation, install, and new account in one referral history.
Illustrative exampleA code survives the trip from invite to Play Store to first open.
Deferred attribution carries the referral from a link tap through an app-store install to the first app open.
If the link handoff is interrupted, the new user can enter the code so their signup is still credited to the right person.
The referral history shows the invite, attribution method, and account that was credited.